Tuesday, May 19, 2020

Use of Gothic Elements in Charlotte Brontes Jane Eyre

USE OF GOTHIC ELEMENTS IN CHARLOTTE BRONTES ‘JANE EYRE Charlotte Brontes Jane Eyre was published in the middle of the nineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, supernatural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generally be female, and often face distressing or morbid circumstances. Contextually, there was little freedom for middle-class women during the period of the Gothic novel, and this remained the case in the time of Charlotte. Marriage especially†¦show more content†¦Mrs. Fairfax claims Grace Poole, one of the servants is responsible for the noise. But we know immediately that there is more to the story than this simply answer; the intuitive description of the odd laugh by Jane herself foreshadows a more complex and disturbing explanation to come in the future. When describing the third floor, Jane compares it to Bluebeards Castle. I lingered in the long passageway to which this led, separating the front and back rooms of the third story. Â…like a corridor in some Bluebeards castle The reference to Bluebeards Castle is also an important allusion; the French fairy tale referenced is a pre-Gothic account of a Duke who murders all his wives, locking their bodies in different closets, while forbidding each new wife to look inside each closet. When each bride breaks his commands, they find the dead wives, and are themselves, murdered. The Gothic plot is Romantic in the literary sense; the myth of Bluebeard is not. According to critics, it is a dark drama/comedy in some interpretations--a didactic and frightening commentary of society in others. In another episode, the whole incident of meeting Mr. Rochester on the road, against the pallid moon-lit hills and vales, introduces the tortured yet romantic character of theShow MoreRelatedUse of Gothic Elements in Charlotte Brontes Jane Eyre1729 Words   |  7 PagesUSE OF GOTHIC ELEMENTS IN CHARLOTTE BRONTES ‘JANE EYRE Charlotte Brontes Jane Eyre was published in the middle of the nineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, supernatural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generallyRead MoreGothic Elements in Jane Eyre1465 Words   |  6 PagesGothic is a literary genre that is connected to the dark and horrific. It became popular in the late Victorian Era, following the success of Horace Walpoles The Castle of Otranto, in 1764. Since that time, gothic literature has become a widespread influence. Some elements that are typically gothic include ancient prophecies, mystery and suspense, supernatural events, dreams and visions, violence, and a gloomy and desolate setting. Charlotte Bronte, the author of Jane Eyre, was greatly in fluencedRead More Comparing Jane Eyre and Yellow Wallpaper1650 Words   |  7 PagesSimilarities Between Jane Eyre and Yellow Wallpaper   Ã‚   There are notable similarities between Charlotte Perkins Gilmans The Yellow Wallpaper and Charlotte Brontes Jane Eyre. These similarities include the treatment of space, the use of a gothic tone with elements of realism, a sense of male superiority, and the mental instability of women. There is a similar treatment of space in the two works, with the larger, upstairs rooms at the summer lodging and at Thornfield Hall being associatedRead MoreJane Eyre By Charlotte Bronte1374 Words   |  6 PagesJane Eyre by Charlotte Bronte Within the specter of the Gothic fictions arises the atmosphere of gloom, terror, and mystery with some elements of uncanny challenging reality. One major characteristic function of the Gothic fictions is to open the fiction to the realm of the irrational and perverse narratives, obsessions, and nightmarish terrors that hide beneath the literally civilized mindset in order to demonstrate the presence of the uncanny existing in the world known rationally through experienceRead MoreEssay on Ways Terror is Cultivated in Chapter 26 of Jane Eyre1241 Words   |  5 PagesAnalyse the ways Charlotte Bronte creates a sense of terror in chapter 26 and comment on how this is sustained in the context of the gothic genre elsewhere in the novel. ‘Jane Eyre’ is a 19th century novel written by Charlotte Bronte. Bronte creates a sense of terror in chapter 26 in various ways, including: the rendezvous with Bertha and Bronte’s description. The gothic style also plays a big part in numerous points in the book. â€Å"Jane Eyre† is about a young orphan girl called Jane Eyre who is neglectedRead MoreMystery and Suspense in Gothic Novels758 Words   |  3 Pages Gothic literature began and was very strong at the time of the Romantic Writers Movement. Gothic novels share common characteristics that contribute to the overall feeling of the novel. Most Gothic novels involve a setting that typically added mystery and suspense. The novel usually took place in a castle-like structure that was dark, scary, and isolated (Examine). In addition, the story enveloped omens or visions, supernatural or inexplicable events, overwrought emotion, women in distress, andRead MoreJane Eyre By Charlotte Bronte1714 Words   |  7 Pages Jane Eyre by Charlotte Brà ¶nte voiced the radical opinions of Brà ¶nte on religion, gender, and social class. Jane Eyre, a young orphan who lived with her vituperative aunt and cousins, strayed away from the Victorian ideals of a woman and established a new status for he rself. Jane Eyre was originally written in 1827 and was heavily influenced by the late gothic literature of the 19th century. Gothic literary aspects such as supernatural occurrences, mysteries and dark secrets, madness and dangerRead MoreJane Eyre by Charlotte BrontÃÆ' «1068 Words   |  5 PagesJane Eyre, one of the Victorian Era’s most popular novels, has continued to engage readers since its 1847 publication. It has spawned an incredible amount of adaptations, such as multiple motion pictures, a couple of musicals, a play, sequels, prequels, a web-series, and a ballet. However, it is truly the novel’s amazing success that makes the titular character, Jane Eyre, an instantly recognizable figure. Charlotte Brontà « originally published Jane Eyre: An Autobiography. The manuscript claimedRead MoreTextual Reading/ Literary Analysis on Dracula1720 Words   |  7 PagesReading/ Literary Analysis Audience: classmates who argues that â€Å"Dracula† is not a Gothic genre Purpose: to show them that â€Å"Dracula† is a perfectly good example of Gothic genre â€Å"Dracula† a novel by Bram Stoker, deals with vampire folklore, Christian beliefs, and mostly gothic elements. Gothic elements are tremendous in this novel as it is seen a lot throughout the novel. The components of classic gothic elements as seen in â€Å"Dracula† includes the setting of the novel, the tone, a villainous characterRead MoreHow Narrative Techniques Are Employed Within Jane Eyre1720 Words   |  7 PagesDiscuss how Charlotte Bronte employs narrative techniques in the novel Jane Eyre Throughout Jane Eyre, Bronte incorporates narrative techniques to emphasise certain points and to keep the reader’s attention. In the first few chapters of the novel we are introduced into the world she is surrounded by, with the use of very descriptive imagery, with a gothic element also incorporated for the audience to obtain a grasp of Jane’s situation. As the nature of the book develops and unravels, frequently

Wednesday, May 6, 2020

Story of an Hour Literary Analysis - 1990 Words

Bettina Golden ENG125 – Introduction to Literature Professor Joan Golding 10-16-2011 â€Å"The Story of an Hour† by Kate Chopin and â€Å"The Secret Life of Walter Mitty† by James Thurber both captured my interest from the very beginning. These short stories represent gender roles and marriage. They both are about married couples with controlling mates. â€Å"The Story of an Hour† is about a young married woman and how she reacts to the news of her husband dying in a train accident. The story takes place in the home of the young woman, Mrs. Mallard. Several things took place within an hour but â€Å"the joy that kills† (Clugston, 2010) made me more interest to find out what was happening to Mrs. Mallard. Mrs. Mallard died of â€Å"joy that kills†Ã¢â‚¬ ¦show more content†¦In paragraph 16, we learn Mrs. Mallard’s first name, Louise. According to Cummings, the author suggested that the young woman lacked individuality and identity until her husband’s reported death liberated her (Cummings, 2010). She regaine d her own identity while she was alone in her room. There is irony in Mrs. Mallard’s first name, Louise; Louise is the feminine form of the masculine Louis. So even when Mrs. Mallard takes back her identity, it is in part a male identity (as cited in Cummings, 2010). The crisis and climax of the story was the moment Mrs. Mallard husband walked in and she died. â€Å"When the doctors came they said she had died of heart disease – of joy that kills† (Clugston, 2010). Her joy was from thinking her husband was dead and that she was going to be free. â€Å"The Secret Life of Walter Mitty† is a short story about the dreams of a henpecked husband, Walter Mitty. The story takes place in the late 1930s in a car traveling to Waterbury, Connecticut, and in the city itself in the area of Main Street (Cummings, 2010). Walter is an ordinary person who daydreams about playing the hero, saving lives, navigating enemy territory, and proving his masculinity. The me ntal fantasies and daydreams are his way of escaping from his controlling wife. Mann suggests that Mitty seeks freedom through his daydreams. That is, in his daydreams Mitty seeks not just freedom â€Å"from the petty details of living† (Mann, 1982), but freedom from death. In Mitty’s firstShow MoreRelatedThe Story Of An Hour Literary Analysis1294 Words   |  6 PagesMrs Mallard, a kind, older lady, had a severe heart disease. The element of surprise, if not executed right, could kill her. In â€Å"The Story of an Hour† by Kate Chopin the element of time and surprise create an element that other authors struggle to do. In this paper, I will discuss the tone of the way the family broke the news of Mr. Mallard s death to Mrs. Mallard. Whether the news was bad or good, how it was broken to Mrs. Mallard could have killed her. In the end it did The emotions in the houseRead MoreStory Of An Hour Literary Analysis934 Words   |  4 PagesMarriage Doesn’t Always Mean Love in â€Å"The Story of an Hour† The Story of an Hour, by Kate Chopin is the tragic story of a woman whose newfound position as a widow gives her strength. She develops a sense of freedom as she embraces her husbands death as an opportunity to establish her own identity. The tragedy is when her newfound identity gets stripped away as the appearance of her husband reveals that he is still alive. The disappointment from this tragedy kills her with a heart attack symbolizingRead MoreStory Of An Hour Literary Analysis824 Words   |  4 Pagesis heartbreaking and rather unimaginable. â€Å"Sorry to say but your husband has died due to an accident.† No one wants to hear those words or go through the painful time. In â€Å"The Story of an Hour† by Kate Chopin’s, the death of her husband meant freedom and happiness. Chopin’s uses a great deal of symbolism throughout the story in order to depict the theme of freedom and happiness. Mrs. Mallard is the main character whom of which also known as Louise and she is married to Brently Mallard. Mrs. MallardsRead MoreStory Of An Hour Literary Analysis844 Words   |  4 Pages The Contract â€Å"The Story of an Hour† depicts the telling of a spouse’s death, and how the wife reacted to the information. Marriage to most in the 21st century is how one shows the greatest extent of their love. However, to myself marriage is nothing but a piece of paper people sign, that gives another a right to half their earnings. Marriage does not quantify love. â€Å"The Story of an Hour† shows that although the main character was married, it was not what equated her love or happiness. MarriageRead More Literary Analysis: the Story of an Hour Essays645 Words   |  3 PagesWhen first reading Kate Chopins Story of an Hour, one may not typically be surprised at its ending, write it off as one of those creepy back from the dead horror stories and forget about it. There is more to this story than simply horror. The author is making a very strong, however subtle, statement towards humanity and womens rights. Through subtle symbolism, Kate Chopin shows how marriage is mo re like a confining role of servitude rather than a loving partnership. Mr. Mallard is assumedRead MoreLiterary Analysis- the Story of an Hour Essay1832 Words   |  8 PagesRide of Her Life In â€Å"The Story of an Hour† (1894), Kate Chopin presents a woman in the last hour of her life and the emotional and psychological changes that occur upon hearing of her husbands’ death. Chopin sends the protagonist, Mrs. Mallard, on a roller coaster of emotional up’s and down’s, and self-actualizing psychological hairpin turns, which is all set in motion by the news of her husband’s death. This extreme â€Å"joy ride† comes to an abrupt and ultimately final halt for Mrs. Mallard whenRead MoreLiterary Analysis Of The Story Of An Hour By Kate Chopin856 Words   |  4 PagesEnglish 1302 11 November 2017 Literary Analysis of â€Å"The Story of an Hour† by Kate Chopin The Story of an Hour is a short story written by Kate Chopin which was published in 1894 as â€Å"The Dream of an Hour† in Vogue. When the word marriage hits our mind, we think it as a lasting relationship. Marriage is a commitment between two individuals bonded by holy ceremony. The story of an hour presents the side of marriage which is usually unheard. The main character of the story is Mrs. Louise Mallard. SheRead MoreThe Story Of An Hour By Kate Chopin Literary Analysis1432 Words   |  6 PagesMaking a literary analysis involves writing an argumentative analysis about a particular literature. The analyst is supposed to carefully read the literature and better understand the contents so as to come up with legal analysis. It requires some summary, but it is not a report about the book or the story. It is important in making the reader to understand the message in the book as well as the improvements necessary the literature. It is also important in understanding how a p articular author articulatesRead MoreThe Story Of An Hour And A Rose For Emily Literary Analysis1297 Words   |  6 PagesKate Chopins The Story of an Hour and William Faulkners â€Å"A Rose for Emily tells the story of women who face isolation and struggle with their own terms of freedom upon the death of a male figure in their life. Louise and Emily come from different time periods, backgrounds, and have different experiences, yet both share commonality in that they have let themselves be affected by the unrealistic expectations placed on them as traditional ladies. Both of these characters are commonly misconstruedRead MoreLiterary Analysis Of Kate Chopin s The Story Of An Hour 1274 Words   |  6 PagesHaley Morrow Mrs. Crook AP English 25 Sept. 2015 Feminist Literary Theory in The Story of an Hour Women are no stranger to a socially constrained lifestyle and society, especially in the late 1800’s. Women were believed to live a certain way, fulfill certain roles and duties in the household, and to be extremely fragile and weak. This type of culture still exists today but not to the extreme that it once was. Kate Chopin, however, not afraid speak out against the implications of society breaks free

12 Angry Men Juror 9 Essay Example For Students

12 Angry Men Juror 9 Essay This essay will compare contrast the protagonist/antagonists relationship with each other and the other jurors in the play and in the movie versions of Reginald Roses 12 Angry Men. There arent any changes made to the key part of the story but yet the minor changes made in making the movie adaptation produce a different picture than what one imagines when reading the drama in the form of a play. First off, the settings in the movie are a great deal more fleshed out. In the play, the scene begins with the jurors regarding the judges final statements concerning the case in the courtroom and then walking out into the jury room. In the movie, the audience is placed in the role of the invisible casual observer, who for perhaps the first 5 minutes of the movie, walks throughout the court building passing other court rooms, lawyers, defendants, security officers, elevators, etc. We will write a custom essay on 12 Angry Men Juror 9 specifically for you for only $16.38 $13.9/page Order now Not able to remember much about this particular part of the movie, I believe this introductory scenes purpose was to either enhanced the realism of the setting by emphasizing the court buildings efficient, business like manner or to provide a timeslot in which to roll the credits for producer, director, stars, etc. The settings arent only built upon through use of scenery and extras in the movie. Invisible and distant in the play, we see in the movie the judge, bailiff, those witnessing the trial and most importantly of all- the defendant. This is an important change because in the play, we are free to come up with our own unbiased conclusions as to the nature and identity of the defendant, whom we only know to a be a 19 year boy from the slums. Seeing his haggard and worn face in the movie changes all of that, yet for better or worse, it engages the audience deeper into the trial as they surely will sympathize with him and can gain some insight into why, later, Juror 8 does so as w ell. Of final note in this summary of points concerning the differences in setting, the jurors all mention the heat wave affecting the city when they begin, and as it agitates them, it serves to heighten the tension between each other and their resentment or other feelings towards jury duty. Oh- also lastly, I think we can infer that the movie takes place in Manhattan, New York City. Which jurors are from which boroughs is easily obvious and yet Im hesitant to say that the defendant could be from any of them- slums were persistent in those times. Concerning the characterization of the cast and their conflicts with each other, the movie holds true to the plays guidelines. For the most part, each character I saw in the movie matched up with the picture my minds eye had painted whilst I was reading the play. One thing irked me however: all the jurors seemed at least 10 years older that I had imagined them. For instance, I had seen Juror 8- the protagonist of the play and Juror 3- his rival, the antagonist as being perhaps 30-ish or so and spirited and vibrant in their arguments. While somewhat vibrant they were, their age made them seem to come across as being more stubborn and grumpy (at least in, Juror 3s case) than lively. Even Juror 2- the meek, weak and timid-spoken one, I thought would be so because of the age disparity between him and the older (and thus, supposedly- wiser) jurors. Yet he is portrayed as such a man but balding and smoking a pipe. His voice, however, fit nicely to its role. The conflicts in the movie, while also being more fleshed out than in the play, did match up essentially but there was one point- I thing just before Juror 8 asks for the diagram of the apartment- that the movies directors took the liberty to take dialogue from later in the play and put it there, greatly confusing me and hampering my ability to follow along. In analyzing the differences in the antagonists and protagonists relationship with each other and the other jurors, it too held to the plays guidelines . 12 Angry Men Juror 9 Essay Example For Students 12 Angry Men Juror 9 Essay This essay will compare contrast the protagonist/antagonists relationship with each other and the other jurors in the play and in the movie versions of Reginald Roses 12 Angry Men. There arent any changes made to the key part of the story but yet the minor changes made in making the movie adaptation produce a different picture than what one imagines when reading the drama in the form of a play. First off, the settings in the movie are a great deal more fleshed out. In the play, the scene begins with the jurors regarding the judges final statements concerning the case in the courtroom and then walking out into the jury room. In the movie, the audience is placed in the role of the invisible casual observer, who for perhaps the first 5 minutes of the movie, walks throughout the court building passing other court rooms, lawyers, defendants, security officers, elevators, etc. We will write a custom essay on 12 Angry Men Juror 9 specifically for you for only $16.38 $13.9/page Order now Not able to remember much about this particular part of the movie, I believe this introductory scenes purpose was to either enhanced the realism of the setting by emphasizing the court buildings efficient, business like manner or to provide a timeslot in which to roll the credits for producer, director, stars, etc. The settings arent only built upon through use of scenery and extras in the movie. Invisible and distant in the play, we see in the movie the judge, bailiff, those witnessing the trial and most importantly of all- the defendant. This is an important change because in the play, we are free to come up with our own unbiased conclusions as to the nature and identity of the defendant, whom we only know to a be a 19 year boy from the slums. Seeing his haggard and worn face in the movie changes all of that, yet for better or worse, it engages the audience deeper into the trial as they surely will sympathize with him and can gain some insight into why, later, Juror 8 does so as w ell. Of final note in this summary of points concerning the differences in setting, the jurors all mention the heat wave affecting the city when they begin, and as it agitates them, it serves to heighten the tension between each other and their resentment or other feelings towards jury duty. Oh- also lastly, I think we can infer that the movie takes place in Manhattan, New York City. Which jurors are from which boroughs is easily obvious and yet Im hesitant to say that the defendant could be from any of them- slums were persistent in those times. Concerning the characterization of the cast and their conflicts with each other, the movie holds true to the plays guidelines. For the most part, each character I saw in the movie matched up with the picture my minds eye had painted whilst I was reading the play. One thing irked me however: all the jurors seemed at least 10 years older that I had imagined them. For instance, I had seen Juror 8- the protagonist of the play and Juror 3- his rival, the antagonist as being perhaps 30-ish or so and spirited and vibrant in their arguments. While somewhat vibrant they were, their age made them seem to come across as being more stubborn and grumpy (at least in, Juror 3s case) than lively. Even Juror 2- the meek, weak and timid-spoken one, I thought would be so because of the age disparity between him and the older (and thus, supposedly- wiser) jurors. Yet he is portrayed as such a man but balding and smoking a pipe. His voice, however, fit nicely to its role. The conflicts in the movie, while also being more fleshed out than in the play, did match up essentially but there was one point- I thing just before Juror 8 asks for the diagram of the apartment- that the movies directors took the liberty to take dialogue from later in the play and put it there, greatly confusing me and hampering my ability to follow along. In analyzing the differences in the antagonists and protagonists relationship with each other and the other jurors, it too held to the plays guidelines with .

Wednesday, April 22, 2020

Starbucks Case free essay sample

Introduction This is a proposal based on the case study â€Å"Starbucks – going global fast† (Cateora and Graham, 2007), further research has been undertaken and analysis and recommendation will be based on these sources of information. Critique and analysis Being a multinational company expanding at a speed that leads thoughts towards badly imaged global corporation like McDonalds are these days not considered a strength. McDonalds might have conquered the world and made profit of people’s bad habits of eating junk, but this has backtracked on them resulting in extremely bad image and word-of-mouth meaning declining sales and profits. They have now tried to reposition, but without much success. Starbucks should learn from McDonalds and not obtain the same position. Considering the mission statement of Starbucks and the fact that it must be assumed that they still want to be successful in ten years time. The option of following the foot prints of McDonalds is not a possibility to be considered. We will write a custom essay sample on Starbucks Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow† (p. 0, Kotler et al. 2005) Further more the mission statement emphasises work environment, diversity, high standards of excellence to every aspect of the core product as well as â€Å"†¦commitment to a role of environmental leadership in all facets of our business†. (p. 80, Kotler et al. 2005) At the speed Starbucks are expanding their business there is risk that some of these missions will be ignored when entering new markets. There are constantly new risks facing Starbucks both on the domestic and international markets. These factors should at all times be considered and â€Å"†¦a marketing mix from the controllable elements, the uncontrollable factors are precisely that; the marketer must actively evaluate and, if needed, adapt. That effort, the adoption of the marketing mix to these environmental factors, determines the outcome of the marketing enterprise. † (p. 11, Cateora and Graham, 2007) When this is mentioned it is important to stress the fact that though the awareness and management of the whole external environment is extremely important, there are bigger risks currently threatening Starbucks: 1. Image and perception This aspect is the biggest source of risk threatening Starbucks right now. This risk is not to be found in the uncontrollable environment, but in the controllable. Without consumers there is no future for Starbucks, it is therefore essential to understand them and meet there wants by tracking trends and continually improving the image of Starbucks. The way Starbucks is growing right now there is a big risk that they will be perceived to be a big global company wanting nothing but profit. In relation to the image it is important to understand the product life cycle and the international extension of this as well as the diffusion of innovations and how a product, an idea or a trend is adopted through society. (Rogers, 2003) 1. Lack of innovations In relation to the first point, there is a lack of being truly innovative and thereby doing what Starbucks was perceived at when they first entered the market in the 1980’s. Being true to there previous strategy of being innovative in all aspects; human resources, concept, product, marketing etc. What is happening currently is that several me too’ers are adapting and benchmarking the concept of Starbucks. This means that Starbucks only competitive advantage is that the fact that they back in the 1980’s where first movers. And since that is not always considered to be an advantage they don’t really have a clear advantage when entering new markets. A defence strategy has been used the last years and as Kotler et al. states: â€Å"Simply defending one’s current position or products rarely works†. Both of those aspects should be seen in relation to the â€Å"bible† of Starbucks the mission statement.

Monday, March 16, 2020

Study Guide Essays

Study Guide Essays Study Guide Essay Study Guide Essay Study guide for lecture 20: Personal Selling and Sales Management Selling philosophy Examples of selling situations The dog ate my homework Who wants to go to the movies Will you marry me You never call me anymore What features do you look for in a luxury car The single most important activity in the world Everybody is selling something all of the time 1 out of 10 Americans do It for money 85% of marketing majors* 60% of business majors* Definition A purchase situation Involving a paid-for communication between two people In an attempt to influence each other. Ailing means more than getting the customer to write a check Three approaches to selling High pressure sales/Hard sell This approach is still used in many circumstances unsought goods Postpone purchase Infrequent purchase High Information differential Why? because It works Relationship selling Aka needs satisfaction selling, consultative selling, adaptive selling Salesperson acts as consultant Help customer solve problems High likelihood your product will play a role in the solution Good for long-term relationships The shotgun approach Ask as many people as you can Those interested in your product say yes This Is the approach used by telemarketers call 100,000 people 99,000 are annoyed 1000 become customers Why salespeople are obnoxious Look at how they are compensated Hard sell is almost always 100% commission The salesperson starves if you dont buy What if you are the only prospect this week Consultative selling can be obnoxious too How many calls do you get after you say no Telemarketers use poorly targeted lists to save money The 99% of the people they annoy arent customers anyway Spammed consider a . 0001% closing rate to be successful Generate millions of e-mails in order to generate a handful of orders Selling as a profession Two major types of sales Jobs Inside sales Customer comes to you Outside sales You go to the customer Inside Sales No travel More supervision More clerical support Lower value transactions Lower pay Outside Sales Travel required Less supervision Less clerical support Higher value transactions Higher pay Facts about selling Selling is expensive Average call: $350 in person; $25 telemarketer Six calls per order Rejection is a big part of the Job The best salespeople are people people 85% extroverts The sales process Three roles of salespeople New customer development Missionary sales Detail men Transactions Order takers Order getters Customer support Manage the ongoing relationship Especially in BIB Market research The other third role Six stage process Prospecting Pre-approach Approach Establish rapport Presentation Uncover needs Develop a solution Close Follow-up Things you have to do before you make personal contact Identify the people you want to talk to Generate leads Qualify leads (screening) Create the opportunity Set appointments Know as much about your customer as you can Publicly available information Annual report Recent ads/promotions Awards* Habits preferences Buying history Personal information* Names of spouse/kids McKay 66 ( Harvestman. Com/PDF/Mackey. PDF) Selling is personal contact The most common mistake in selling is trying to sell before you have created rapport Goal Create trust Clarify roles Techniques Icebreaker Checking in Formats Stimulus response Anticipate needs Do you want fries with that Formula Canned presentation Useful with inexperienced salespeople Need satisfaction This is the assumption for this lecture Ask questions to uncover needs This is where you LISTEN Clarifying questions to make sure The better your understanding of the prospects needs, the better the solution you will create A mediocre salesperson will try to close when the prospect mentions something in your bag You are assisting with need recognition and alternative identification stages of buying process Develop solutions Help the prospect understand how your offering will be the best solution to the problem. The reason you are using personal selling in your promotional mix is because the customer needs help in understanding how your product will satisfy her deeds Objections (questions) happen when the customer doesnt understand the solution you are proposing Validate the objection Restate the objection to make sure you are answering the right question Handle it If it is factual issue, provide the facts If it is an emotional issue, try to determine what is causing the emotional reaction Always ask for the order Dont hint The worst that can happen is that they will say no. If you dont ask them, they wont ask you Mediocre salespeople make the decision for the customer by not asking Techniques Trial close Assumptive close Urgency close (high pressure) This is especially important for repeat customers Service Goodwill Critical source of market information Timing of next purchase Sales teams The latest trend in sales technology is to unbundled the sales process Prospecting Pre approach (customer analysis) Negotiating Closing Post sales service Different people are better at different sales tasks Schmoozer Analysts Closers Good negotiators Detail oriented Customer service Examples Team selling Call centers Transaction processing Closers (auto dealers) Telemarketing Internet Sales management Strategic issues Customer coverage Territory management A, B, C accounts New accounts vs.. Established accounts Management issues Recruitment and Selection Assimilation Training Motivation Compensation Supervision Performance evaluation Recruitment and selection Turnover is high Always looking for good people You want more applicants than you have Jobs Looking for green peas Schoolteachers Hiring experienced reps from the competition Most sales Jobs have a performance-based compensation structure Commission, bonus Salespeople will do what it takes to earn the most money Trade-off between salary and commission. The higher the salary, the more control The higher the commission, less overhead Commission is a variable cost. Directly related to compensation Commission based on sales Performance includes Sales Activities that generate sales Non-sales related marketing activities Reporting (paperwork) Salesrooms automation The use of technologies to make the sales function more effective and efficient Trends Computerizing Systems integration Customer relationship management (CRM) Wireless laptop Cell phone Digital assistant

Saturday, February 29, 2020

A Study of why Gladiatorial Contests Took Place in Ancient Rome

A Study of why Gladiatorial Contests Took Place in Ancient Rome After the Carthage in 201 BC, the Roman Empire embarked through a dangerous time period where all gladiatorial fights were all the hype. The article â€Å"Murderous Games: Gladiatorial Contests in Ancient Rome† by Keith Hopkins, discusses the fights and how they were used for entertainment purpose; where war was considered â€Å"fun†. And at the time, Roman Empire consisted of 50 to 60 million people, which was one-fifth/one-sixth of the world’s population. The Roman Empire was a warrior state where animals and people were sacrificed. People of all backgrounds were sacrificed for funerals and for entertainment purposes. In this analysis, I will discuss their purpose, the animals involved, and Rome’s present ever since that time period. The purpose behind the gladiatorial fight was for pure entertainment. Rome was a cruel place where people were used for dangerous malpractices. At the time, Gladiatorial fights were acceptable in their eyes, but in today’s society, it is considered unethical. People worshipped the gladiators like they were pop-stars. They were famous and considered the greatest people in Rome; they were considered heroes to public. People also supported the gladiatorial fights due to fear, and if they objected against it, they were soon faced with the same dilemma as the gladiators, death. And when people went to the arena as the audience, and one time there was not enough criminals to be condemned to death, so instead they killed a crowd of people to the wild animals. The emperor was the one person that made the decisions. He made that decision because, sometimes, things did not go the way he would have liked them to. In many occasions, the audience would object and ask for favors, such as lowering their taxes, food, or an execution of a different person. But sometimes the people who were shouting were going to the consequences. During this time period, the emperor made the decisions and the people’s lives where in the hands of the emperor. Animals were also involved in this cruel activity that was a sport. A large amount of animals were used as entertainment and later put to die. Some of the many animals involved included elephants, ostriches, lions, and much more. Criminals, animals, and slaves, and other people were put inside the arenas to fight, and many of them did not survive; no one actually comes out alive. On a day there were 3,000 people who fought (included men and woman) and 5,000 animals that were killed in the arena. That shows how big the arena was, which also included more room for 50,000 people to watch. One of the biggest shows was the show made by the Emperor Trajan to celebrate his defeat against Dacia. The fight lasted throughout 123 days; with 9,138 gladiators fighting and 11,000 animals killed. The emperor then later started to introduce more animals; animals like crocodiles, rhinoceros, giraffes, and tigers. At one point, the amount of hippopotamuses started to decrease more and more until one was brought from Europe through a steamship from London. Wild animals seemed to have been decreasing over that time period due to the tremendous amount of fights. Rome has changed ever since those time periods, making it an important part of history. People of all backgrounds were killed- who were criminals, slaves, Christians, and even people from the crowds- and for the emperor’s entertainment. Rome was a cruel society where cruelty was a way of life. People died for the public’s selfish needs of entertainment. There were no laws against those actions that brought brutality into the lives of the Romans. Many people looked up to the people that did not show them the true meaning of being hero, and instead they looked up to gladiators who harmed others where many of them were innocent.

Thursday, February 13, 2020

Rule of Law within the United Kingdom Constitution Research Paper

Rule of Law within the United Kingdom Constitution - Research Paper Example Dicey posited the following propositions. Firstly, no man could be punished or lawfully interfered with by the authorities except for breaches of the law. In other words, all government actions must be authorized by law. Secondly, no man is above the law and everyone, regardless of rank, is subject to the ordinary laws of the land. Thirdly, there is no need for a bill of rights because the general principle of the constitution is the result of judicial decisions determining the rights of the private person. Criticized by many for the undue haste in its passage, with concerns of political pressure being raised, the law in its original form contained passages that human rights groups deemed to be violative of established human rights principles. Amidst the outrage surrounding the 911 attacks, the Anti-Terror Law was heralded as a measure to combat the worldwide phenomenon of terrorism and to arrest its spread and development. Legal scholars and free speech advocates, however, unite in condemning the law for trampling constitutionally-protected liberties. There is also the possibility that the law might give rise to or at least encourage racial profiling, particularly the provisions on the prescription of terrorist organizations. It might further alienate minority groups and exacerbate the political violence by radicalizing "moderate" groups.Human rights advocates scored a victory when the Law Lords ruled that a provision in the Law allowing the indefinite detention of foreign terrorist s uspects was contrary to human rights principles. Lord Nicholls of Birkenhead, in his ruling, said: "Indefinite imprisonment without charge or trial is anathema in any country which observes the rule of law." This decision was reached when nine detainees lodged their appeal before the Court. However, concerns on free speech and freedom of association still remain.Notwithstanding these concerns, valid though that they may be, this paper will argue that the rule of law is still very much flourishing in the United Kingdom.Â